Directed by Vinay Sapru and Radhika Rao, the MV featured a tragic love story. The music video introduced Yukti Thareja opposite Hashmi and viewers were bowled over by their chemistry, too. Sung by Jubin Nautiyal and with lyrics by Manoj Muntashir, the music for Lut Gaye was given by Tanishk Bagchi. Sharing the achievement online, the Shanghai actor posted a small celebratory clip. Announcement Jubin Nautiyal-voiced song introduced Yukti Thareja as female lead Apart from standalone music videos, Hashmi is also known for delivering excellent tracks in his movies (take, for example, Hamari Adhuri Kahani or Mere Bina ). Their first venture, Main Rahoon Ya Na Rahoon, was a super hit song too. Released on February 17 this year, Lut Gaye marked the actor's second collaboration with producer Bhushan Kumar for a music video under the T-Series banner. Hashmi, who is associated with a great many record-breaking songs, announced the news on social media. After becoming the first Indian song to hit over 500 million views on YouTube within 60 days of its release, the music video has now become the most-viewed music video on YouTube India in 2021. I’ve got to know that the people are shouting and extremely elated with song playing in the movie, especially in the single screen theatres.Indians can't seem to get enough of Emraan Hashmi 's Lut Gaye. Hence the song stood out and caused a craze for watching it in the film. And these songs and all have always worked in the past, right? So this was an idea making a pre-story with the song, with respect to the movie’s story - A character’s prequel story using the song as a medium. I don’t care about the numbers and the profit and loss margin. With that risk in mind, I released 'Mumbai Saga’ and will be releasing ‘Saina’ (now released). So, now following that pattern, how has the audience received the movie? As a producer, I took a chance, I wanted to revive the theatre culture with a method which initially ruled the audience's heart! People are scared to go watch movies in the theatres, the films are anyway not doing much business. Even 'Aashiqui' album was released six months before the film. You released 'Lut Gaye' way before the trailer dropped, like it was done in the '90s. I will not name these artists, but there have been times they release 10-20 songs of their own, and only one becomes a hit. Otherwise, all the artists get into that zone of doing things themselves, sometimes the song works, sometimes it doesn’t. A music label who has that kind of knowledge is very, very important for the artist to grow on that level. The song will be revisited and stay longer. If that means that it commercially does well too, let it. I am not calling myself a perfectionist it’s just that having a strong backing actually helps a song do well. With all respect to Jubin, there have been times when he has come to me and suggested something, and even recorded and released songs, but they didn’t work. That matters a lot, when you are recording a song. Thankfully, I have got the ear to select music, which I think I have inherited that from my father. But obviously, as I told you, it’s teamwork. I don’t want to comment directly on that because there are so many artists who are doing it themselves. Bhushan: Honestly, it’s okay to have this help and backing.
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